Several of April’s most-searched brands on the SponsorUnited platform are backing their visibility with meaningful sponsorship activity, signaling a broader push toward market differentiation and cultural relevance. Notably, Moomoo US, the month’s top riser in brand interest, announced a multi-year sponsorship with the New York Mets. As presenting sponsor of the 2025 regular season, Moomoo will integrate across in-venue signage and fan-facing promotions, marking a significant investment in live sports as a vehicle for financial literacy and customer acquisition.

Banana Boat, a perennial warm-weather brand, leveraged its seasonal relevance through a baseball-themed sweepstakes campaign in partnership with Major League Baseball. The initiative reinforces its alignment with outdoor lifestyle moments and positions the brand to engage consumers through experience-driven marketing at scale. Similarly, YETI expanded its footprint in both traditional sports and sustainability, renewing its front-of-jersey sponsorship with MLS club Austin FC while partnering with Green Is the New Blue to fund environmental scholarships for youth in equestrian sports—further cementing its premium, purpose-driven image.

Outside of the top three, a number of brands employed unconventional approaches to sponsorship. DoorDash became the title sponsor of Major League Pickleball, securing naming rights to the rapidly growing league, while also entering into a new distribution partnership with Domino’s that adds the pizza chain to its marketplace. Meanwhile, Sephora deepened its investment in women’s sports by securing naming rights for the Golden State Valkyries’ training facility and signing on as an inaugural sponsor of the Unrivaled basketball league. These activations reflect an evolving sponsorship landscape, where emerging sports and community-driven assets are increasingly central to brand strategy.