In the world of sports sponsorship, airlines are doing far more than just slapping their logos on backdrops and arena signage. With 34 brands spending $196M across the five major pro sports leagues (during the last completed league season), this category continues to grow adding $13M in new deals. On average, each brand activates 3 deals, pointing to a mix of broad national campaigns and targeted local plays. These partnerships go well beyond visibility; many include charter flights, aircraft branding, VIP player services, and equipment transport highlighting the logistical lifelines these airlines provide to teams.

Delta Air Lines leads the category with 23 sponsorships, leveraging its deep ties in cities like Atlanta, New York, and Los Angeles. In Atlanta, its hometown, Delta sponsors the Falcons. In New York, it’s the official airline of the Yankees, where fan-focused activations like the “Delta Home Run” enhance game-day experiences. Out west, its partnership with the Los Angeles Lakers ensures Delta remains top of mind among fans in a key market.

United Airlines follows closely with 21 deals, positioning itself as a frequent flyer across leagues and regions. From sponsoring the Chicago Bears to the Golden State Warriors and Denver Broncos, United’s reach extends coast-to-coast. These partnerships often include key logistical components like charter flights and branding, making United an essential part of team travel and operations while boosting its visibility across multiple markets.

JetBlue and American Airlines tie with 9 deals each. JetBlue leans into East Coast markets, with partnerships including the Boston Red Sox, Brooklyn Nets, and New York Jets. Meanwhile, American Airlines focuses on the South and Southwest with sponsorships like the Miami Heat, Dallas Mavericks, and Dallas Cowboys. One of the most engaging pieces of content across all airline sponsorships—an Instagram post that generated 470K in total engagement—came from American’s partnership with the Cowboys. That visibility is elevated even more by American Airlines Center, a venue that embeds the brand directly into the Mavericks and Stars’ home games.

Air Canada rounds out the top five with 8 deals, all focused on the Canadian market. Seven of those are with NHL teams, reinforcing both their national identity and a strategic grip on the league. The airline’s partnerships with the Toronto Maple Leafs, Montreal Canadiens, and Vancouver Canucks showcase how even regionally focused strategies can generate strong returns both in brand presence and team loyalty.

In total, airline sponsors have driven 13.6M in engagement, showing that fans aren’t just noticing these partnerships, they’re actively interacting with them. Airlines are embedding themselves into the fabric of sports, not just as transportation providers but as key players in the fan experience, bringing their brands to life in the arenas, on social media, and even thousands of feet in the air.

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