Social Media

From 2020 to 2021, here are the National Football League (NFL) teams with the largest % increase in total social following year-over-year:

5) Jacksonville Jaguars (+8%)

4) Los Angeles Rams (+9%)

2T) Kansas City Chiefs (+10%)

2T) Buffalo Bills (+10%)

1) Tampa Bay Buccaneers (+22%)

Four out of the five teams above made the playoffs during this season. The Jacksonville Jaguars led in total branded posts with over 2,500 which included 95 different brands. The Kansas City Chiefs had the least amount of posts with just over 500 which only included 45 brands, but do have the highest average rate at .83% and highest total engagement over 8.5 million.

Let’s take a look at how these teams stack up in terms of sponsorship deals:

5) Kansas City Chiefs

4) Los Angeles Rams

3)Tampa Bay Buccaneers

2) Buffalo Bills

1) Jacksonville Jaguars

The Jacksonville Jaguars not only are the top team on this list, but according to SponsorUnited data, they have the most sponsors in the NFL by over 40 brands more than the Indianapolis Colts who come in second with 136 deals followed by the Dallas Cowboys with 128. Ranked by sponsorship assets, the venue naming rights partner for the Jags, TIAA Bank, is tied with Dream Finders Homes for being the most active sponsor with the team.

In an article published by Forbes earlier this month, the two top earning TikTok influencers in 2021 came from the same family. Charli D’Amelio took the #1 spot with 134M followers earning nearly $18M and older sister Dixie D’Amelio has 57M followers earning just about $10M over the course of last year earning her the #2 spot.

Reported by SponsorUnited own data, Charli has partnerships with 10 brands including Dunkin, Cerave, Takis, and Simmons Sleep. Utilizing not only TikTok, Charli posts here endorsements on all of her social media channels including Twitter, Facebook and Instagram brining her total following to nearly 200 million overall. Rather than having static images for her endorsement deals, Charli creates TikTok videos which incorporate her partners into them, most notably with Dunkin’ and Takis.

Simmons Sleep tapped into both of the D’Amelio sisters followers partnering with both influencers providing their fans the opportunity for a bedroom makeover. Dixie has 9 deals, one less than her sister while partnering with higher end brands such as Versace and Valentino. These partnerships differ from her younger sis, as they are more centered around a "high-end photoshoot" v.s the videos created by her sister. With Dixie approaching the age of 21 later this summer, makes us wonder what other brands will leverage the her massive social following of over 86M.

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