The 2022 College Football Playoff National Championship in Indianapolis aired on ESPN last night. More than 80 brands were visible during the broadcast where the The University of Georgia beat The University of Alabama 33 - 18.
Many familiar brands within the college space leveraged the airtime. AT&T who was seen throughout the game has over 60 deals across the NCAA. Other brands with a significant presence in the NCAA and also during the championship game broadcast were Taco Bell, Capital One, and Goodyear. These brands have 50, 30 and 10 deals across the NCAA respectively.
As the NCAA Football season comes to an end, more than 9,000 brands in over 30 categories were actively buying sponsorship or media within the NCAA since the start of the football season. TicketSmarter, Coca-Cola & Pepsi are the top three brands in terms of sponsorship deals with Allstate and Nike rounding out the top five.