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Automotive

Day 2 of CES 2022 saw cars that fly, yes, flying cars, produced by Kyocera SLD Laser while also showcasing their new world record for “LiFi Communications."

Continuing our drive through CES, Stellantis, who has a recent partnership with Amazon, showcased their new cars which include the Amazon Web Services software as the cloud provider for the vehicles. These cars are expected to launch in 2024. Stellantis also has partnerships with BMW, Foxconn & Waymo with the end goal of reaching 34 million connected cars on the road by 2030.

Volvo will be releasing a new self driving car named the "Ride Pilot". Although no date of release has been announced yet, the car will be debuted in California. Volvo, an international auto brand, has over 30 sponsorships across the globe including Serie A team, Inter Milan, and the NHL Boston Bruins.

Fisker Inc. headquartered in California showcased their Fisker Ocean electric SUV that includes the first ever Digital-Imaging Radar system within a car. Production is set to begin in November 2022. Fisker Inc. currently has out of home signage in California within the San Francisco and Los Angeles Markets.

Auto 2020-21 Report

August 26, 2021

SponsorUnited, the leading partnership data platform for sports & entertainment, released its Automotive Sponsorships 2020-21 Annual Report.

Key Highlights of The Report Include:

  • Automotive industry sponsorship spending in Major Pro Sports hits $225.7M, down from $258.7M in 2019-2020.
  • For the 4th straight year, Toyota has the most sponsorship deals by an automotive brand globally.
  • Interest in partnering with automotive dealerships is at an all-time high, becoming the 7th most searched category by sponsorship sales executives in 2021 (up from 54th in 2020).
  • Three of the top six most successful influencers to promote an automotive brand via social media were female, led by Alicia Keys.
  • Non-traditional is the new normal. A Pet Influencer had more sponsored posts with an automotive brand than Rafael Nadal, LeBron James and Novak Djokovic combined.
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