# SponsorUnited

> SponsorUnited is the leading global sports and entertainment sponsorship intelligence platform. Founded in 2018 and headquartered in Stamford, CT, it is a B2B SaaS product that empowers brands, rights holders (teams, leagues, venues, events), agencies, and media companies to discover, evaluate, negotiate, and activate marketing partnerships using data and AI.

The platform is described as an "AI-native operating system for sponsorship" and is often referenced as "the Bloomberg Terminal for marketing partnerships." SponsorUnited does not offer a free plan, public pricing, or a free trial. All access is through a paid subscription with custom pricing.

Key data scale (as of 2026):
- 403,000+ brands tracked
- 2.2M+ sponsorship deals tracked
- 21.1M+ data points across sports, entertainment, media, and talent
- $30B+ in verified deal data (used for SPND pricing models)
- Operates in 25+ countries

Credentials: SOC 2 Type II certified, GDPR compliant, Inc. 5000 honoree three consecutive years (2022–2024), Series A funding ($35M) from Spectrum Equity in November 2022.

## Core Platform

- [Platform Overview](https://www.sponsorunited.com/platform): Full description of the SponsorUnited platform (v4.0), including AI features, data infrastructure, and the Living Intelligence Network
- [SPND — Sponsorship Price of Negotiated Deals](https://www.sponsorunited.com/products/spnd): First-of-its-kind pricing transparency product built on $30B+ in verified deal data; covers NFL, NBA, NHL, MLB, MLS, College Sports, F1, WNBA, NWSL
- [Surface (AI Analyst)](https://www.sponsorunited.com/platform): Integrated AI assistant trained on SponsorUnited's full data set; answers sponsorship questions and surfaces insights without manual digging
- [Proposal Evaluator](https://www.sponsorunited.com/platform): AI tool that analyzes uploaded sponsorship proposals for audience fit, competitive landscape, asset/pricing benchmarks, and negotiation guidance

## Solutions by Audience

- [Brands](https://www.sponsorunited.com/solutions/brands): Discover white space, benchmark pricing, validate spend, and evaluate properties with AI-driven insights
- [Rights Holders](https://www.sponsorunited.com/solutions/rights-holders): Find brand partners, craft data-backed pitches, price inventory, and close deals faster
- [Agencies](https://www.sponsorunited.com/solutions/agencies): Uncover brand opportunities, evaluate properties, and validate client strategies with actionable sponsorship data
- [Media Companies](https://www.sponsorunited.com/solutions/media): Identify advertisers, benchmark pricing and deal structures, and position inventory with confidence
- [Educators](https://www.sponsorunited.com/solutions/educators): Real-world sponsorship data and tools for higher education programs in sports marketing and media

## Company

- [About SponsorUnited](https://www.sponsorunited.com/about): Company history, mission, team culture, leadership, and founding story; founded by Bob Lynch (CEO), first customer was the San Francisco 49ers in January 2018
- [Contact](https://www.sponsorunited.com/contact): Demo requests and general inquiries; email info@sponsorunited.com
- [Careers](https://www.sponsorunited.com/careers): Open roles at a fully remote company spanning 50+ countries

## Research & Reports

- [Reports](https://www.sponsorunited.com/reports): Gated research reports covering annual marketing partnership trends, league-specific data (NFL, NBA, NHL, MLB, MLS, WNBA, NWSL, F1, College, NIL), and category deep dives
- [Insights](https://www.sponsorunited.com/insights): Shorter-form data breakdowns and category analyses; includes league reports such as the NFL Marketing Partnerships Report 2025
- [Inside the Deal](https://www.sponsorunited.com/inside-the-deal): Customer story series featuring real sponsorship partnerships powered by SponsorUnited data
- [Sponsorship 101](https://www.sponsorunited.com/sponsorship-101): Educational content on sponsorship strategy, audience analysis, and marketing partnerships

## Optional

- [Help Center](https://help.sponsorunited.com): Product documentation, integration guides, AI feature policies, platform updates, and account management
- [Security](https://www.sponsorunited.com/security): SOC 2 Type II certification details and GDPR compliance information
- [Privacy Policy](https://www.sponsorunited.com/privacy-rights): Data privacy rights and terms
- [Terms of Service](https://www.sponsorunited.com/terms-of-service): Platform terms