Since opening its glittering doors in 2021, Resorts World Las Vegas–which celebrated its second anniversary on June 24, 2023–has quickly become one of the most popular destinations in America’s favorite desert playground.

Some of the property’s notable partners include Allergan Aesthetics, Coca-Cola, Community Coffee, Theta, and ZYN. The global soft drink titan’s branding spans a 100,000-sq.- ft. LED screen on the West Tower, while Community Coffee proudly serves as the Official and Exclusive Pod Partner of Resorts World Las Vegas. Community Coffee also enjoys digital branding throughout the property and its digital exterior walls.

Resorts World Las Vegas celebrated its second anniversary from June 21-25 with a star-studded lineup headlined by country music superstar Carrie Underwood, who counts BodyArmor and Target among her 4 endorsement deals. Other performers included electronic dance music DJs Tiësto, DJ Snake, and Kaskade, who spun sizzling sets at Zouk Nightclub and Ayu Dayclub. In addition to the entertainment a wide array of anniversary programming featured inspired culinary experiences at Famous Foods Street Eats–a 24,000-square-foot interactive dining destination with 16 diverse food stalls–activations at exquisite on-property eateries like Nori, Genting Palace and Crossroads and exclusive merchandise at the resort’s world-class retail outlets.

Hot on the heels of the anniversary extravaganza, Hartbeat Weekend–kicking off July 6–  will showcase a four-day music and comedy festival hosted by Kevin Hart, whose 13-brand sponsorship stable includes Audemars Piguet, Chase, DraftKings, and Old Spice. Jack Harlow, Ludacris, and J. Cole will also perform during the rollicking event, while the grand finale of Hart’s Reality Check Tour will take place July 7 & 8 at Resorts World Theatre.

Nestled on nearly 88 acres at the north end of the storied Las Vegas Strip, the show-stopping, urban contemporary resort–comprised of three luxurious Hilton properties–boasts a long list of unrivaled amenities, including a cutting-edge, 117,000-square-foot casino, a 5.5-acre elevated pool complex with seven unique pool experiences, and over 50 world-class food and beverage options.

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