The Players Championship, which tees off Today at TPC Sawgrass in Jacksonville, Florida, is one of the most watched golf tournaments in the world, renowned for its challenging course and intense competition. As the world's best golfers battle for the coveted title and a $20M+ purse at the top-tier PGA Tour event this weekend, here’s a snapshot of sponsorship opportunities in this sunny Southern city.

Two local financial heavyweights––Community First Credit Union and VyStar Credit Union––lead the list of the market’s most active brands with 6 deals each, sponsoring the Jacksonville Jumbo Shrimp (MiLB), and the TaxSlayer Gator Bowl, respectively. Baptist Health Jacksonville, Bono's BBQ, CSX Corporation, and Publix tie for second place with 5 sponsorships apiece, and each has a partnership with the Jacksonville Jaguars.

Speaking of, the NFL franchise is the most active rights holder in the Jacksonville market, with more than 190 sponsorship deals––including Everbank, the team’s stadium naming rights partner, which counted nearly 25 sponsorship assets with the Jaguars last season. The Taxslayer Gator Bowl follows with over 115 sponsorships, including Bank of America, Chick-Fil-A, and Gatorade.